The Arabic word 'Sama' means 'reaching for the sky'. As our name suggests, Sama Dubai tries to reach for the sky in a figurative sense. We will do this through an unrelenting focus on transcending conventional limits of quality service and design and through our investments and partnerships which are established to maximise value to stakeholders. We are a member of Dubai Holding. DUBAI HOLDING Dubai Holding was launched in 2004 to consolidate the various mega projects in Dubai that were created over the past five years as well as research, identify and execute future major projects that will benefit the emirate and the region. It currently consists of 20 companies in business sectors as diverse as media, healthcare, finance, real estate, energy and education, and has promoted Dubai's role as an international centre for business, commerce, industry and tourism. Some of Dubai Holding's projects are Burj Al Arab, Dubailand, Dubai Internet City, Dubai Media City and the Jumeirah Group.