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We are guided by 6 principles:
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In every product we undertake we are committed to raising the bar with regard to best practice.
From our internal control systems to our selection process for our service providers, Sama Dubai has a relentless focus on quality management, delivery and continuous improvement. We utilize international standards internally and work the best local, regional and international firms that meet our criteria for best practice in their respective fields.
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Sama Dubai, as a global company, has focused on attracting the best international talent to conceptualize, deliver and operate our projects.
We have over 28 nationalities in our organization which allow us to have a diverse perspective on all of our opportunities and attain local insights across various regions. Our corporate culture reflects our developments in that we respect and harness the best of all communities.
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Our selection of local partners is critical to the success of our developments. We focus on selecting credible, knowledgeable and experienced partners to add-value to the way that we do business in a localized context. Sama Dubai looks to create long term, successful partnerships through a clear alignment of objectives, values and standards.
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Sama Dubai will seek to make strategic investments in the best international companies across the real estate value chain. We invest in companies that provide strong returns and add value to our core business - large, world-class developments. Our direct and indirect investments are mutually beneficial as Sama Dubai provides a strong global platform for its acquisitions.
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Sama Dubai is continuously looking to advance best quality standards. Every aspect of our projects from design and service through to the quality of the materials and contractors we employ is distinguished by World-class excellence and World-class standards. By consistently focusing on the highest levels of quality for all of our developments, we aim to build profitable and sustainable communities worldwide.
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Economic value
By leveraging our large-scale projects we can help create sustainable communities, and enhance their social and economic well-being. Our long term commitment will help attract further direct foreign investment to the local community. Many cities and tourist destinations where we have been active have benefited from marketing and promotional campaigns, as our projects attract a demographic segment that is more affluent and has a higher disposable income.
Environment
In supporting the environment we use the latest available technology to reduce our water and energy needs, and to minimise waste and pollution. We take advantage of renewable energy sources, and endeavour to protect and preserve natural habitats as much as possible.
From the earliest stages of master planning and engineering, our projects strictly adhere to international standards of environmental protection.
Communities
Each project will create employment during development, and permanent positions thereafter, with professional training and knowledge transfer. As the needs of each community evolve, further infrastructure development and other complementary investments will prove valuable to the local community.
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